TopTV has undergone a major overhaul and will now be known as StarSat. The pay-TV operator has recently been acquired by StarTimes, a Chinese consortium which has outlined an ambitious plan to add 700 000 customers a year.
StarSat will offer a TV bouquet of 90 channels and intends to take on Multichoice and eTV’s newly-launched OpenView HD. StarSat has 100 000 customers in comparison to Multichoice’s 4,4 million.
The brand has a tough job ahead as Multichoice continues to grow at a phenomenal rate of 21% each year. In addition, eTV’s Open View HD has targeted the lower-income market with its 15 channels at a once-off fee of R1600, which is set to provide stiff competition for its rivals.
According to StarTimes CEO Pang Xinxing, the company aims to provide pay-TV services to seven million households across the country. Top TV’s founding company, On Digital Media, applied for business rescue last October due to a loss of clients and content partners.
StarTimes eventually acquired a 20% stake in the embattled TV operator for R100 million. In addition, ICASA granted StarSat the rights to broadcast three porn channels. These channels are set to air later this year
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